Sir W was looking for high-end, editorial photography to showcase their Fall/Winter 2025 collection of merino wool apparel. Made from 100% merino wool sourced directly from Australia, the brand is built on uncompromising quality — and the imagery had to reflect that same standard. To bring this vision to life, I directed the creative approach and managed full production for the catalog shoot.

The project spanned creative direction, photography, and retouching, culminating in a collection of high-end images that spoke to the quiet sophistication and timeless heritage at the heart of the brand.

Studio: Goodfriend
PA: Thomas Garanzuay